Founding Principles

Active and Steadfast

The principles “active and steadfast” embody Morito’s corporate spirit that has been fostered since its foundation. It represents taking the initiative in exercising good judgment and putting it into appropriate actions to ensure consistent results. These two ideas serve unwaveringly as our founding principles. It defines the primary stance in our every operation and has led to the successful business we enjoy today. Inheriting these principles and holding them dear, we are determined to make even greater strides in the future.